What we do

Online is our passion and we have followed the trend as more and more people access the internet via mobile devices.

The founders of sudomobile have been developing mobile optimized sites, applications and digital content for over a decade. We examine markets and look at longer term trends to develop offerings that will leverage the functionality of mobile.

Online marketing appeals to the nerdy accountant inside of us as everything is measurable. We can assess how many times a promotion appears and its performance (clicks and subsequent conversion to a customer).

There is a continuous feedback loop which dictates the style and tone of the campaigns to maximise effectiveness. We can modify the message, the end product delivered, adapt targeting and so on. It is almost like disappearing down the rabbit hole with Alice.

Mobile appeals for its simple and convenient billing channels plus the wealth of information delivered about the customer (their MNO, device, browser, OS, location). This allows us to target our campaigns and offerings so as to minimize the cost of acquisition. When further combined with social media data we can precisely target an offering so as to minimize the cost of acquiring a new customer.

Our systems have been developed to allow for continuous improvement of the advertising message, landing pages, customer sign up etc. With mobile we are in continuous real time AB testing.

Our systems have been developed to assist our in house production of sites, applications and content. We are also in a position to assist brands developing effective online campaigns.